What is Advertising and Why do I need it?
Advertisement is the best way to communicate with existing and potential new customers by informing them about the brands available in the market and the variety of products that may be useful to them.
Why is Advertising important:
Advertisements serve the purpose to inform the customer of new products, of old (and forgotten) products, or to introduce customers to changes to existing products. You can advertise that you have a new service available to present to your customers. Advertisements are used to inform the public and let them get to know your company.
Advertisement are not only important to your consumers, it is also important to the seller and producers of these products. If you advertise successfully, you will experience increased sales, as you inform the public of your products and services, create goodwill for the company and gains customer loyalty after reaching a mature age.
Advertisement are not only important to your consumers, it is also important to the seller and producers of these products. If you advertise successfully, you will experience increased sales, as you inform the public of your products and services, create goodwill for the company and gains customer loyalty after reaching a mature age.
How do I advertise?
In today's world, there are many different ways to advertise, some of these are really expensive, while others might cost you basically nothing but your time.
Newspaper
Newspaper advertising gives the company a lot of options to choose from: you can book an advertisement that is only text based, or choose from alot of other options and sizes, up to a full page advert! This might be a bit expensive if you have a small company.
Magazine:
By advertising in a specialist magazine you can reach your target market very easily. Readers of magazines tends to read these magazines at their leisure and keeps it longer.
Unfortunately, magazine advertisements are really expensive, but it serve the purpose that it will reach your target market and it will be served to a lot of interest specific groups (e.g. women, teenagers, business people, etc.)
Newspaper advertising gives the company a lot of options to choose from: you can book an advertisement that is only text based, or choose from alot of other options and sizes, up to a full page advert! This might be a bit expensive if you have a small company.
Magazine:
By advertising in a specialist magazine you can reach your target market very easily. Readers of magazines tends to read these magazines at their leisure and keeps it longer.
Unfortunately, magazine advertisements are really expensive, but it serve the purpose that it will reach your target market and it will be served to a lot of interest specific groups (e.g. women, teenagers, business people, etc.)
Radio:
As with magazine adverts, advertising on the radio is a great way to reach your target market. However, listeners sometimes find it difficult to remember what they have heard. Thus you need to repeat you message frequently, which will push up your advertising costs.
Television:
Television have an extensive reach, with the advantage of sight, sound, movement and color. Television adverts are very expensive, since you need to produce it (using directors, sound engineers, actors, studios, etc) and then buying an advertising slot from your major television station. The costs for these slots will vary according to:
Directories:
Directories (like the Yellow Pages or Brabys) list businesses by name or category. Customers who refer to a business directory has already made up their minds what they want to buy, they just need to figure out who to buy it from. These directories are printed, but can also be online.
Outdoor and Transit:
Outdoor advertising are some of the most effective advertising available today.By advertising on a billboard, or having your posters put up all over town, you can be sure that it will be noticed.
Direct mail and Catalogs:
Direct mail means writing to customers directly. The more precise your mailing list or distribution area, the more of your target market you will reach. As this is a more personal approach, you can choose your timing and plan to suit your business.
Catalogs, brochures and leaflets can also be distributed to your target area. Including a brochure in your mail is a great way to give an interested customer more information about your products and services.
As with magazine adverts, advertising on the radio is a great way to reach your target market. However, listeners sometimes find it difficult to remember what they have heard. Thus you need to repeat you message frequently, which will push up your advertising costs.
Television:
Television have an extensive reach, with the advantage of sight, sound, movement and color. Television adverts are very expensive, since you need to produce it (using directors, sound engineers, actors, studios, etc) and then buying an advertising slot from your major television station. The costs for these slots will vary according to:
- The time slot
- The television programme
- Wether it is metro or regional
- If you want to buy spots on multiple networks/channels
Directories:
Directories (like the Yellow Pages or Brabys) list businesses by name or category. Customers who refer to a business directory has already made up their minds what they want to buy, they just need to figure out who to buy it from. These directories are printed, but can also be online.
Outdoor and Transit:
Outdoor advertising are some of the most effective advertising available today.By advertising on a billboard, or having your posters put up all over town, you can be sure that it will be noticed.
Direct mail and Catalogs:
Direct mail means writing to customers directly. The more precise your mailing list or distribution area, the more of your target market you will reach. As this is a more personal approach, you can choose your timing and plan to suit your business.
Catalogs, brochures and leaflets can also be distributed to your target area. Including a brochure in your mail is a great way to give an interested customer more information about your products and services.
Online:
Having a business presence online is a great and cost effective way to reach new clients. A well designed website can entice clients to buy from you. Other ways to advertise online include promoting your products or services on social media sites, blogs and search engines.
Having a business presence online is a great and cost effective way to reach new clients. A well designed website can entice clients to buy from you. Other ways to advertise online include promoting your products or services on social media sites, blogs and search engines.